A discussion with Mark Turnbull of Foley Wines on why we need to be brand builders in New Zealand to drive value and what motivates foreign investors.
Today I’m including a discussion with Mark Turnbull – Chief Executive Officer and Director of Foley Wines.
Foley Wines wholly owns a collection of iconic wineries and brands: Martinborough Vineyard, Te Kairanga and the Lighthouse Gin brand in Martinborough; Grove Mill and Vavasour in Marlborough; and, Mt Difficulty in Central Otago. It is NZX listed with US investor and businessman – Bill Foley – its major shareholder. Bill is a major investor in the US wine industry and his company Foley Family Inc. is a Top 20 wine company in the US, owning 17 wineries with over 150 dedicated sales personnel in the US.
We talk about foreign investment and what motivates investors like Bill Foley and others – and its not just about profit. Its often about creating something special and a strong feeling of connection to New Zealand. Finally, we look to the future and what that might look like and how consumers will be more driven to seek out brand stories, to understand the inputs, values and overall sustainability of the products that they consume.
Mark Turnbull: https://www.linkedin.com/in/mark-turnbull-143a1232/
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Credits – opening and closing music:
Happy Boy Theme Kevin MacLeod (incompetech.com)
Licensed under Creative Commons: By Attribution 3.0 License
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